As the in-house creative lead and brand content director, Dannielle co-helmed a total brand evolution for 90-year-old Fisher-Price. Working with Wieden + Kennedy on a fresh and relevant brand platform and campaign, and Pentagram on a visual re-brand, Dannielle worked to infuse the beloved but somewhat out-of-touch brand with relevance, modernity and fun.
Dannielle is ED On Air Live on QVC
Ellen DeGeneres is not only hilarious, she has a keen eye and huge talent for design. She applied this passion to launch her very own line of home decor called ED On Air that's sold exclusively on QVC. Ellen chose Dannielle to infuse the stellar collection with her own humor and warmth as she represents Ellen live on QVC and showcases the brand. (P.s.--Interesting tidbit #1: That's Ellen's mom behind us! Interesting tidbit #2: I was about 8 months pregnant in that picture!)
Video Series for New York Natives
The pioneering site about all things New York asked Dannielle to ask her favorite New Yorkers, "What's New with You?" and a 15-part series of the same name was born. From chefs to shop owners to CEOs, Dannielle went behind the glamorous and exhausting scenes with the city's most interesting.
Native Video/Editorial Campaign for Fathom and Bounty
The iconic paper towel brand is still the "quicker picker-upper," but its evolving marketing message encourages moms to "embrace the mess." Dannielle, channeling her most relatable EveryMom, worked with Fathom and network Say Media to concoct travel-themed messes she could make with her toddler son. The resulting videos embody Bounty's challenge to "Bring It!": Dannielle and Caspian decorate tree pods from their favorite island, St. Croix, carrying on a messy tradition they learned from Cruzan friends and teaching Fathom's globetrotting readers a special craft. Then the two mess-makers shared an easy recipe for ma'amoul, delicious Lebanese cookies that are the perfect dish to make with a little helper.
Media Training, Tasting Table
Producers from Good Morning America knew that content from the daily email devoted to the best of food and drink culture would make a fantastic segment. Tasting Table's Brand Director, Kalisa Martin, was knowledgeable and charming but had never appeared on camera. Media training workshops with Dannielle gave her the confidence and know-how to ace her debut on live, national television and a foundation for recurring visits to the top-rated morning show.
Native Video/Editorial Campaign for Fathom and LG Optimus G Pro
Device-maker LG, with gorgeous travel site Fathom as the perfect platform, was eager to show off its new Optimus G Pro smartphone as a do-everything assistant. Dannielle helped the brands develop two compelling videos that illustrated just how much easier a day in her life as a busy mom and lifestyle editor was with the Optimus G Pro in hand.
Native Video, Live Event Hosting for Epicurious and Electrolux
The award-winning and beloved food site Epicurious needed a credible and engaging entertaining expert to add sparkle and meat to a campaign for appliance maker Electrolux. Dannielle worked with the brands to create a mesmerizing video in which she demonstrated an "it" ingredient recipe for kimchi fritters and Electrolux's induction cooktop and refrigerator. She brought the video and recipe to life at wine and food events across the country.
Media Training, PureWow
The digital publication dedicated to finding ways to make life more interesting, beautiful and manageable had an editorial team that was brimming with creative ideas both colorful and practical that were made for TV. Dannielle worked with the team to develop camera readiness, hone the editorial voice and clarify messaging. Guiding intense individual practice with the group as audience and sounding board created an entire department of expert talking heads.
Editorial and Consumer Marketing Strategic Consulting, ICR
Investor-relations powerhouse ICR is the industry leader in business communications, but a managing director realized how valuable having in his arsenal the insight and strategic guidance of a longtime lifestyle editor and television commentator like Dannielle would be. Dannielle advises ICR on how their restaurant and retail clients can reach more consumers through lifestyle media, and what stories will resonate most.
Writing and Editorial Consulting, Who's Hungry? Magazine
Dannielle pens a column for each issue of brilliant photographer Stephen Hamilton's luscious online magazine, in which she uncovers the Top 5 of a particular dish or food trend across the nation.
National Spokesperson, Gilt City
Gilt City, the local lifestyle site from wildly successful online retailer and insider experience curator Gilt Groupe, sought a respected editor and television personality to embody the brand, create and bring to life related content, and spread the word far and wide. They hired Dannielle as the site's national spokesperson. She appeared on shows such as Today and contributed a bi-weekly column of finds and musings to City Unlisted, the site's groundbreaking, Ben-Widdicombe-helmed online magazine.
Writing and Editorial Consulting, Food Republic
Famed Chef Marcus Samuelsson wanted to launch a global conversation about food, especially for men who strive to eat and drink well and live smartly. Food Republic was born as the forum for this lively discourse. Dannielle helped him articulate his vision, build an editorial team and hone the site's voice. She also penned an entertaining advice column to help men with their pressing domestic hospitality concerns.
Advertorial Consulting, Food & Wine and Kerrygold
Category-leading Food & Wine magazine sought to develop some extra-special sponsored content for delicious Irish dairy brand Kerrygold. Dannielle created delectable entertaining tips and recipes to showcase Kerrygold's creamy butters and cheeses, and appeared in the advertorial spread.
